Food & Drink

The cult of high-protein foods

Phoebe Pascoe discusses the worrying rise of the newest food fad haunting the shelves

Whether you prefer to frequent Tesco or TikTok, one food group is particularly inescapable on shelves and online recently: protein. Recipes foreground how many grams of protein they include, yoghurts bear high-protein labels, and many influencers’ “everything I eat in